Music Data Analysis Lab
Turning YouTube comments into insights you can act on
About
What Is Music Data Analysis Lab?
Music Data Analysis Lab is a YouTube comment analysis service run by Studio Kawawa ONE. We carefully read through the comments left on your song or music video, going beyond simply identifying what’s being talked about, to uncover why fans are saying it and what actions you could take next. The result is a report you can bring straight into your next planning meeting.
DATA
What fans actually wrote
INSIGHT
Why they’re reacting to this song
ACTION
How to use it in your next move
Sample Report
See a Sample Report
This is an actual sample report built from the top 500 YouTube comments on Mariya Takeuchi’s “Plastic Love.” It follows the same structure as our real deliverables: theme classification, top-engagement comments, and action ideas drawn from the analysis. Below is an excerpt — please request the full sample through the contact form.
Mariya Takeuchi — “Plastic Love”
YouTube Comment Data Analysis
Executive Summary
Why does this song move people? We analyzed the top 500 comments on the official “Plastic Love” music video to find out what fans are actually saying — not just that they like the song, but why.
Comment Volume
Theme Classification — Top 5
| Theme | Count | Share |
|---|---|---|
| Cross-generational, cross-border empathy | 33 | 6.6% |
| City Pop rediscovery / overseas re-evaluation | 31 | 6.2% |
| Praise and gratitude toward Mariya Takeuchi | 29 | 5.8% |
| 1980s nostalgia / personal memories | 28 | 5.6% |
| Simple “love it” / “amazing” reactions | 22 | 4.4% |
Key Finding
Not a discovery, but a reunion. Many overseas comments don’t describe finding this song for the first time — they describe hearing it again: through childhood memories in Japan, through anime or commercials, or simply rediscovering a song that was already part of their life.
Action Recommendations
For overseas promotion, this points toward leading with “a song rediscovered across generations and borders” rather than “a Japanese classic” — and for anniversary or reissue campaigns, framing the story as “hearing it again” rather than “something new.”
*The preview above is an excerpt. Please request the full 11-page sample via the form below.
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